In , when I created Bond No. With Gold Coast, we wanted to capture the energy around Washington Square Park — something downtown and young. FiDi is an audacious scent created for an outgoing, confident modern man. Fidi is positioned as a true masculine scent, but women are loving it too! At Bond No. Always relevant and forward-thinking, Bond No. Continuing our commitment to reducing waste and creating a beautiful and responsible brand, we are proud to introduce Bond No. Gluten Free. Cruelty Free.
Made In New York. Available in Red, Neutral and Plum families, our Refillable New York Lipsticks come in an opulent gold statement keepsake case to be cherished and refilled again and again. GL : Was there an overall retail trend that was evident either in the fragrance Category? LR : Bond No. Ecommerce has become a relevant destination for consumers to shop for and experience luxury fragrance vs department stores overall. The trend is evident with the launch of next generation direct-to-consumer and direct sell e-commerce sites.
We believe in educating and engaging consumers on fragrance through online conversations, customized sampling, and a network of Bond fans. LR : All our days were very full, but turned out to be very rewarding.
Meeting with new and existing clients in this beautiful setting, we came away with great conversations and exciting new business opportunities. I was so pleased with the number of appointments we secured this year. We had the biggest turnout and met with the most customers to-date, which demonstrates how well regarded and beloved our brand is around the world.
LR : Technology continues to transform the way business and brands operate. In the digital era, offering the consumer super-immersive experiences is key to success in retail.
Big companies need more time, but as a small company, we're happy with one year. A lot of those big companies, too, are doing a lot of research and focus groups before putting something on the market. Do you do anything in the way of consumer testing? I only do what I like. Some people love it and some don't, but that's part of the creative venture. Not everybody's going to like what I like.
Big companies are doing testing, and they have to because they spend so much on advertising. They need to be more exact. For me, I'm not looking for exact. I design the bottle, too. It has to be one person designing from A to Z. I believe in that. Otherwise you don't have [creative] unity. It's two different customers: New Yorkers who love their neighborhood, and then tourists. The American ones, from places like Miami and Chicago, are buying it as a souvenir.
When they get home, they replenish it. Then you have the foreigners, which we've always had a lot of in New York. They like it for different reasons. We're very big in the UK, because it's really a cousin of America. Then Italians because they love New York and Germans because they love the history of the city. Middle Eastern tourists love perfumes [on a whole].
We sell wholesale in 25 countries. We have five of our own boutiques and then 2, wholesale outlets worldwide, in the U. Bond No. No corporate takeover for our brand! I treasure our expansive customer base and value the creative freedom to innovate and stretch the limits as an independent.
On September 11 th , , New Yorkers along with the rest of the country were tested in a way no one could have imagined. In the aftermath, communities came together and the unbreakable strength of a city was enforced. Out of this desire to breathe new life back into the wounded city came the idea for Bond No.
It was a big risk, but we followed our intuition and our desire to be different. The mission was to restore artistry to perfumery and give a scent to each neighborhood. While each Bond No. From the most audacious to the wittiest and most whimsical, they all convey a courage, a gutsiness, that captures the uncompromising spirit of this grand-scale, fast-paced, hard-working kaleidoscopic city.
Over the years, it [has become] very hard to find vintage perfume bottles. Our packaging and our fragrances celebrate the uniqueness that is found in each neighborhood and the unique decorations on opaque paint, make them lasting collectibles. We like to say that we have collectors, not consumers! New York has incredible energy, like no other city. And Liberty Island honors freedom.
0コメント