Similar to other social networks, Pinterest contains a plethora of images and videos. Otherwise, why would a user choose to follow you over your competition? Keywords and phrases on Pinterest are related to specific niches being searched by users.
This way, when a user searches one of those terms, your profile and images of your suitcases will appear on their feeds. Here are some locations in which you can insert keywords on Pinterest to improve your chances of organically ranking through search:.
Hashtags on Pinterest work the same way they do on most other social media sites like Instagram , for example and when leveraged, make your content more search-friendly. You should add hashtags to your Pins, boards, and promoted content if you have any to ensure the greatest amount of visibility. To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed.
Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in. You can also link your Pinterest profile to your Facebook and Google accounts so you can easily add and find friends, share content across networks, speed up your login on all accounts, and backup your profile in case you lose or forget your password details.
This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products. Here are four ways you can build strong and lasting relationships with your target audience through your marketing tactics on Pinterest:. When using Pinterest, be sure to follow the same social media practices you would on other social networks.
Examples of this include remembering to interact and engage with your followers, regularly post to and update your account, and avoid blatant self-promotion that feels pushy and forced to your audience. Additionally, you can focus on the following five best practices to boost engagement on Pinterest.
The easiest way to do this is through Pinterest Analytics. If you have a small business, you may be wondering whether or not putting all of this effort and time into implementing Pinterest marketing strategies is actually worth it.
Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use. Plus, Pinterest users have the highest purchase intent of any other social media users. Pinterest helps you tell a visual story about your brand. Pinterest provides you with a unique and engaging way to introduce your small business to platform users.
Social media of any kind can help you humanize your brand and give it some personality — Pinterest is no exception. Creating and maintaining these business-to-customer routines early on humanizes your brand, sets the tone for what your company will be known for, and shows customers how you intend to grow with them in mind.
You can use Pinterest to feature your inbound marketing efforts such as your blog posts or content offers. For example, you can Pin a photo or video to a board and include a link to blog post about that visual content. This not only promotes your blog posts but it also drives traffic directly to your website. Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts.
Due to the fact you might not be a recognized brand yet, doing this is important. You can share URLs in your profile as well as on your Pins and boards.
Pinterest is a great resource for conducting market research. With Pinterest, you can easily review what your competitors — and the companies in your industry that are more established than yours — are doing. There are a number of tools you can use to help you reach your target audience and engage users on Pinterest.
There are three major types of resources to help you accomplish this — account management tools, image design and creation tools, and follower count and community growth tools. Social media management tools help you schedule posts and organize your content on any social network, including Pinterest, prior to actually posting it.
This way, you can ensure everything is shared and pushed out as planned. Social media management tools often have analytics capabilities as well, which you can use in tandem with Pinterest Analytics. Pinterest image design and creation tools allow you to design, edit, create, and publish professional-looking photos and images for the platform along with any other social media site and your website. Follower count and community growth tools on Pinterest are available to help you promote your profile and content as well as increase your number of followers and engagements.
The following three tools were created to help you accomplish this specifically on Pinterest. Pinterest is a powerful marketing tool with the ability to help you organically increase brand awareness, boost conversions, increase sales, and create long-lasting relationships with your target audience and buyer personas. You can achieve all of these things for your business by following the Pinterest marketing strategies we reviewed and incorporating the available tools and resources to help you succeed as a business on the platform.
However, the latest research shows a changing picture, with men increasingly using the site, especially in the UK. The typical age group is older than some of the younger social media sites like Facebook , but is growing across all ages. Any category that has visual appeal does well on Pinterest. Retailers and manufacturers, in particular, are finding that Pinterest provides the ideal shop window for their wares.
Infographics are also very popular on the site. Pinterest creates a lot of online referral traffic so it's great for attracting attention. And perhaps because it's smaller than the big social media sites, it can be easier to stand out from the crowd.
But small businesses are also finding ways to attract attention on the site. In other words, a Pinner is the branded term for a person who uses Pinterest. A Pin is a primary post published on Pinterest. Pins include images or videos and can link back to an original source, much like a website bookmark. Promoted Pins are a kind of Pinterest ad. They are Pins that companies have paid to promote so that more Pinners are likely to see them. Promoted video Pins, carousels, and app Pins are also available.
Learn more about Pinterest ad options here. Think of a Repin as a share on Facebook or a Retweet on Twitter. Rich Pins automatically pull more information from your website to the Pin. The point is to provide more information, such as product availability and up-to-date pricing. These are much like regular Pins, but instead of a static photo, they feature a video that loops. Instead of just one image, carousel Pins feature multiple images.
Up to five images can be added to a carousel Pin. This Pin format makes it easier for Pinners to shop for similar products. When a Pinner clicks on the magnifying glass in the bottom right corner of a Collections Pin, white dots will appear.
Idea Pins can be used to promote your brand in a new way, by customizing the colors and fonts in your Pin, creating step-by-step guides or curating collections.
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.
A secret board can only be seen by its creator and invited collaborators. Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.
Pinterest business accounts have access to important metrics and analytics via Audience Insights. Learn more about how to use Pinterest analytics and what platform-specific metrics you should be tracking.
This augmented reality tool is available on mobile devices only. Pinterest Lens is a camera tool that lets users take a picture of something — like a product or a Pincode — and then they can find related content on Pinterest. Pincodes are essentially QR codes.
These codes can be placed on hard copies of marketing material like a business card or a press release and scanned using Pinterest Lens — the codes then link back to a Pinterest board or profile.
Hootsuite allows you to streamline your Pinterest marketing efforts, work on social media marketing as a team and handle all of your social accounts across platforms from one dashboard. Then, click Add social network:. Click Post now to publish the Pin immediately. Or, click on the arrow for more publishing options:. Save time managing your Pinterest presence using Hootsuite.
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