In , Iconix bought a 51 percent stake in Zoo York and acquired the remainder of the business in But when they met with Iconix president and chief executive officer Bob Galvin at the end of last year, they found a kindred spirit and cut a deal to return as brand ambassadors and creative directors and launch the Founders collection. By partnering with the founders, we also expect the target consumer to trend older since we are hoping to re-engage fans of the brand who had an affinity for Zoo York when it was first introduced in the Nineties.
Today, Zoo York has a strong presence in Europe, Australia, the Philippines and Chile, as well as Japan, where skateboarding will make its Olympic debut next year. All told, Zoo York has 25 licensees around the world. These limited-edition collections will incorporate higher-quality fabrics and have higher price points and will only be available through very select distribution.
The main Zoo York collections will remain more accessible in terms of price point and distribution, while incorporating core classics and everyday essentials. The Zoo York x Founders capsule collections will be beneficial for the overall brand since they will drive demand, awareness and relevancy with our target consumers. The Zoo York x Founders collection is more aspirational and will have a halo effect for the brand.
Only 93 pieces of each item will be created, to pay homage to the year Zoo York was founded, But coming home to Zoo York is, at once, the most exciting and, at the same time, the most comforting. The trio will also collaborate with Zoo York on brand storytelling as well as content creation by tapping into their network, including renowned skate photographer Giovanni Reda. Today, Zoo York is a highly evolved, globally recognized brand with an unbreakable East Coast attitude and dialect.
For more information on Zoo York, please visit ZooYork. Yeti, which has seen its business jump to a whole new level during the pandemic, said it is cutting the Read more…. Before it became a clothing brand, Zoo York includes a brief history that were only available in the s. The Zoo York name is based on one of the subway tunnels that goes underneath Central Park.
Who Founded the Firm? All three guys were professional skateboarders who had a fantasy of creating a clothing line made specially for skateboard enthusiasts. Over time, the brand started to expand and introduced some clothing made for women and children. Its Attraction and Influence The clothing line was very attractive to the youth and stars, so it essentially did not need that much promotion to get recognized. Zoo York serves up T-shirts, hoodies and the like with uncomplicated cuts and iconic prints that not only have a real cult status, but are also consistent in their look.
The fact that the founders were inspired by the hip-hop and graffiti scene of the Big Apple is clearly reflected in the designs and graphics. Zoo York knows how to bring a breath of fresh air in terms of style with every collection, without deviating too much from the established coolness of the 90s. So if you're looking for a cap with a classic, tried-and-true look or a casual hoodie with graffiti-style branding, Zoo York won't disappoint! In , in order to stay true to their company's original principles and vision, Zoo York's founders have decided to actively rejoin the management team as creative directors.
Their stated goal is clearly to ensure that the street culture of New York City continues to have a place in Zoo York's designs. To mark their re-entry, they've put their ambition directly into action with three exclusive Zoo York x Founders collections. Just your thing? Then stay up to date and check out the latest styles from Zoo York! All Brands. All Brands Zoo York.
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